MEET JASON
Winning Doesn’t Stop at the Finish Line
Most athletes spend their careers focused on one thing—winning. But what happens when the races are over? When the thing that defined you isn’t there anymore? For Jason Richardson, that question wasn’t theoretical. It was real.
He had a plan… well, more than most athletes had at the time. Race professionally while earning a degree, then another. Leverage his MBA in Global Marketing into a corporate career helping companies grow. It made sense on paper. But—for someone who had spent his life competing, adapting, and pushing limits—something was missing.
Because Jason isn’t just about numbers or strategy. He’s about people. If you’ve ever seen him command a room, heard him break down the psychology of performance, or watched him coach someone out of their own way, you get it. He doesn’t just understand high performers—he is one.
So he shifted gears. Again. A Doctorate in Psychology. More time in the trenches with elite athletes, executives, and professionals who weren’t just looking for advice—they wanted an edge. Jason applied what he had learned from years of competition and training, combining it with hard science and real-world experience. The result? A proven approach to thinking, performing, and leading under pressure.
This isn’t motivational fluff. It’s about sharpening the mental game—knowing when to push, when to reset, and how to make decisions that lead to real results. It’s why Olympians, CEOs, and high performers across industries work with him: because at the highest level, talent isn’t enough. Winning is about mindset. And Jason Richardson knows exactly how to build one that lasts.
HEAR DR. JASON SPEAK
BOOKS
More Better Happier
A psychologist's leadership advice,
disguised as a letter to his kids.
"More Better Happier is a guide to get you unstuck as written by your friend who always has good advice (and a doctorate). Less, "Don't Sweat the Small Stuff" and more "how to figure out what to sweat,"; this book asks you, "What do you want?" and breaks down the steps you can take to recognize, modify, achieve, and expand your goals.
In this book, Dr. Jason Richardson gives you the advice that you wanted as a child and need as an adult; drawing on experience as a world champion athlete, psychologist, and most importantly—a persona navigating life's success and failures. Covering topics ranging from learning from a devastating 8th-grade loss to dealing with your family with differing political opinions, to determining if you're ready to make the big move to chase your dream, to what to do when you have everything you always wanted—this book is your guide to finding more success, playing better, and living happier."
- George E. Jones, Jr.
It's All BS!
Being a winner in life extends beyond the scoreboard,
the track, and the field.
It’s All BS! We’re All Wrong, And You’re All Right! breaks down how and why our beliefs can help or hurt us. This book offers practical advice and application of fundamental principles governing human behavior and high performance.
Championship rings are sold on eBay by ring holders who find themselves either broke, in legal trouble, or just plain desperate. If only they applied the same mindset to their off-the-field life as they did to their game. If only they embraced the same belief system they held while on the field of play. If only they recognized the game was not confined to the minutes on the shot clock or the seconds between the start and finish line.
CONTACT DR. JASON
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